Partner Opportunities
Promote Your Business To Potential Visitors To Santa Cruz County Online
Visit Santa Cruz County (VSCC) hosts and promotes the santacruz.org web site. This user-friendly visitor information web site is the most comprehensive source on travel and tourism in Santa Cruz County and hosts over 1,700,000 unique visitors annually.
Visitors to the site are able to access information on a variety of topics, including lodging, attractions, restaurants, cultural arts, birding and wildlife viewing, special events and beaches. Visitors can also request a free copy of the Santa Cruz County Visitor Magazine on the site. There are a number of opportunities for individual businesses or organizations to effectively promote to visitors.
Partner Portal
Using VSCC’s Partner Portal, you can create a free online account which will enable you to customize your free online listing. Online listings include a direct link to your website, a phone number, description, and one image. Your listing can be updated at any time.
Paid Marketing Programs
Visit Santa Cruz County offers partners a variety of opportunities to participate in marketing programs. For more information on participating in these exclusive programs, contact Melissa Begin, Sales and Marketing Assistant & Community Liaison by email or by phone at 831-425-1234, ext. 115.
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PROMOTE YOUR BUSINESS TO FIFA WORLD CUP 2026 FANS
Visit Santa Cruz County (VSCC) has developed “Kick Off Santa Cruz” – two logos specific to the 2026 FIFA World Cup. These complimentary, community-based logos can be used by local businesses and organizations for merchandise and as a link to VSCC’s landing page specific to the World Cup, which will feature places to stay and information about local activations and watch parties. Email VSCC to inquire about obtaining these logos for your restaurant, pub, or local organization’s website or any merchandise you plan to develop!
OFFICIAL SANTA CRUZ COUNTY TRAVELER’S GUIDE
The Official Santa Cruz County Travelers Guide focuses on what Visit Santa Cruz County has identified as the four brand pillars of the destination: agriculture, coastline, redwoods and our beloved artist community. These organically relevant pillars represent towers of strength that require our collective attention, admiration and affection. The Travelers Guide employs these pillars as guideposts to illustrate a meaningful sense of place, setting the tone for editorial content and design.
This full-color magazine is published biennially and is the most widely distributed travel publication in Santa Cruz County. Complete with photographs, relevant articles and various reference listings, it is a veritable encyclopedia of area visitor information. With a distribution of 55,000 copies of this premiere publication, thousands of guides are available in hotels and provided to points of interest and State Park visitor center locations throughout the county, Visit California Welcome Centers, international airports and other key locations within California and curated out-of-state markets. The Official Guide is also mailed free of charge domestically upon request and can be viewed online.
SANTA CRUZ COUNTY MAP DISPLAY ADVERTISING
Includes a limited number of display ad positions available on this VSCC-produced, full-color Santa Cruz County map. With a print run of 32,500 copies, this popular and useful tool is used by over 100 lodging properties at their front desks as well as rental car agencies and visitor-servicing locations throughout Santa Cruz County.
SPOTLIGHT FEATURED BUSINESS
Visit Santa Cruz County invites local businesses to reserve an elevated position on SantaCruz.org – visited annually by over 1.5 million travelers planning a vacation. The Spotlight Featured Business marketing program provides a direct link to business websites on heavily trafficked landing pages where the featured business is displayed.