Terms of Use

These Terms and Conditions, together with our Privacy Policy and any other written information we brought to your attention before we confirmed your booking, apply to your booking transacted through Ripe, a Utah Incorporated company, and the hotel, vacation rental, resort, bed and breakfast or other lodging type (“Lodging Supplier”) you selected. Ripe provides certain e-commerce services for travel related bookings on behalf of Visit Santa Cruz County (collectively the "Site," “Website”, or “Service”).

The term “you” refers to the user using, visiting, or accessing the Website, or accessing the Website through our customer service agents, as well as all persons on whose behalf a booking is made, or any other person to whom a booking is added or transferred. The term “booking” refers to your Lodging Supplier reservation and any related Extras you may have selected at check out. The term “Extras” refers to any additions you may have selected at the time of booking, such as tickets, experiencies, rentals, or other extras.

By accessing, browsing and using this site, you acknowledge that you have read, understood and agree to comply with the Terms and Conditions stated herein and you agree to be bound by these terms. Ripe may at any time modify these Terms and Conditions, and your continued use of this site will be conditioned upon the Terms and Conditions in force at the time of your use.

Data Protection and Privacy

Your privacy is important to us. Please see our Privacy Policy for full information regarding the way in which we use and store your personal data, and the choices you can make about the way your information is collected and used.

Your Contract

Ripe acts as a booking agent for the Lodging Supplier it books on your behalf. When you make a booking, you are entering into a contract with the Lodging Supplier via Ripe, not with Ripe itself. As an agent we accept no responsibility for the acts or omissions of the Lodging Supplier or for the services provided by the Lodging Supplier. The Lodging Supplier’s terms & conditions and deposit and cancellation policies will apply to your booking, and we advise you to read these carefully as they do contain important information about your booking. We will always provide the Lodging Supplier’s deposit and cancellation policies prior to booking, which you must agree to in order to complete a booking.

Lodging Supplier Payment 

For your security, payments online are made through secure servers. For all Lodging Supplier bookings, Ripe will take a credit card number that is forwarded securely to the Lodging Supplier to guarantee your booking. All booking purchases must be submitted with a major credit card or debit card.

Any advance deposits, additional fees or charges will always be clearly marked before you complete your booking. Once paid, these deposit payments, additional charges and fees may be non-refundable in the event of cancellation, as outlined within the Lodging Supplier’s deposit and cancellation policies, which you must agree to at the time of booking.

Upon completing your booking, your reservation is immediately confirmed and a contract between you and the Lodging Supplier will exist when we send you confirmation on their behalf. Please check your confirmation carefully and report any incorrect or incomplete information to us immediately. As we act only as booking agent, we have no responsibility for any errors in any documentation except where an error is made by us.

Your credit card information will be stored in our servers until a week after your completed booking, where it will be purged from our system.

All currency conversions are based on data from various publicly available sources and are only valid on the date of booking as a guideline. Payments are taken by Lodging Suppliers in the Lodging Supplier's local currency and may be subject to exchange-rate fluctuations (depending on the date charged) and charges from your bank or credit card issuer for which we have no liability.

Please note, any applicable VAT/taxes may be subject to change at any time.

Lodging Supplier’s Amendment & Cancellation Policy

If you wish to amend or cancel a confirmed booking, you must contact us or the Lodging Supplier directly. Amendments and cancellations can only be accepted in accordance with the deposit and cancellation policies of the Lodging Supplier, as presented to you and agreed to at the time of booking. If you choose to amend the booking, changes in rate may apply. You will be responsible for the new rate for the added or changed days. In all cases, once the booking is confirmed, you are subject to conditions of that Lodging Supplier’s deposit and cancellation policies.

Lodging Supplier deposit and cancellation policies may outline a period before check-in when payments may be due prior to arrival, and cancellations may be subject to payment of a cancellation charge. Refer to the Lodging Supplier’s deposit and cancellation policies prior to booking, as well as outlined in your confirmation email.

Any refunds, when applicable, will be made directly by the Lodging Supplier, as the Lodging Supplier is the Merchant of Record (MOR). At no time will Ripe charge your credit card.

Any changes to a booking that involve the addition of sequential nights to a stay will be considered an amendment to the original booking, regardless of whether the extra nights are booked by the person who made the original booking, or by another guest with whom they are staying.

Changes and Cancellations by the Lodging Supplier

We will inform you as soon as reasonably possible if the Lodging Supplier needs to make a significant change to your confirmed booking or to cancel. We will also liaise between you and the Lodging Supplier in relation to any alternative arrangements offered by the Lodging Supplier but we will have no further liability to you. The Lodging Supplier maintains liability of honoring your booking and/or finding alternate accommodations of similar quality. 

Accuracy of Lodging Supplier Prices & Descriptions

Ripe cannot be held liable for errors or omissions in bookings or pricing, either made by the Lodging Supplier, or as a result of system failure of any kind. We reserve the right to amend advertised prices at any time. We also reserve the right to correct errors in both advertised and confirmed prices. You must check the price of your chosen arrangements at the time of booking.

We do our utmost to ensure all Ripe Lodging Supplier information is accurate, however, Lodging Supplier facilities may change at any time and any opinions expressed are subjective.

Technology & supplier distribution partners

Ripe utilizes multiple technology sources to provide bookable Lodging Supplier rates and inventory for guests to purchase. This includes direct connection to Ripe proprietary central reservations system, Sabre global distribution system "GDS" and others.

Please refer to these Terms & Conditions as they apply to your reservation.

Our Responsibility for Your Lodging Supplier Booking 

Your contract is with the Lodging Supplier and its terms and conditions apply. As agent, we accept no responsibility for the actual provision of the arrangements. Our responsibilities are limited to making the booking in accordance with your instructions. We accept no responsibility for any information about the arrangements that we pass on to you in good faith. However, in the event that we are found liable to you on any basis whatsoever, our maximum liability to you is limited to twice the cost of the commission we earn on your booking.

Our Exclusive Lodging Supplier Deals & Offers

Bookings for Ripe’s exclusive Lodging Supplier offers or promotions are subject to the terms and conditions set by the Lodging Supplier for its particular offer. All offers are on request and subject to availability which may change at any time. Offers may be subject to blackout dates which may be amended by the Lodging Supplier at any time. Some Lodging Suppliers will require a deposit or full prepayment on booking, which may be non-refundable in case of cancellation. Any special terms will be stated on the booking and included in your confirmation. Lodging Supplier offers and promotions (and any applicable terms and conditions) are frequently added or amended, and will therefore only apply to completely new bookings. Reservations made before the start of the offer or promotion cannot be cancelled and rebooked at the lower rate.

Lodging Supplier Complaints 

Because the contract for your arrangements is between you and the Lodging Supplier, any queries or concerns should be addressed to them. If you have a problem during your stay, this must be reported to the Lodging Supplier immediately. If you fail to follow this procedure, there will be less opportunity for the Lodging Supplier to investigate and rectify your complaint. The amount of compensation you may be entitled to may therefore be reduced or extinguished as a result. 

If you still wish to complain when you return home, you can contact us and we will liaise between you and the Lodging Supplier in order to try to resolve your complaint. Please note that we do this as part of our customer service to you and as a gesture of goodwill only. We do not accept responsibility for dealing with complaints, nor do we have any liability for refunds or compensation. 

Any refunds, will applicable, will be made directly by the Lodging Supplier, as the Lodging Supplier is the Merchant of Record (MOR). At no time will Ripe charge your credit card.

Special Requests 

If you have any special requests (for example dietary requirements, cots or room location), please let us know at the time of booking. We will pass on all such requests to the supplier, but we can't guarantee that they will be met and we will have no liability to you if they are not. 

Accommodation Ratings and Standards 

All ratings are as provided by the relevant supplier and these may differ from the official ratings. These are intended to give a guide to the services and facilities you should expect from your accommodation. Standards and ratings may vary between countries, as well as between suppliers. We cannot guarantee the accuracy of any ratings given.

Your Behavior 

All guests staying at a Lodging Supplier booked through us are expected to conduct themselves in an orderly and acceptable manner and not to disrupt the enjoyment of other guests. If in our opinion or in the opinion of any Lodging Supplier manager or any other person in authority, your behavior or that of any member of your party is causing or is likely to cause distress, danger or annoyance to any of our other guests or any third party or damage to property, or to cause a delay or diversion to transportation, we reserve the right to terminate your booking arrangements with us immediately. In the event of such termination our liability to you and/or your party will cease and you and/or your party will be required to leave your accommodation or other service immediately. We will have no further obligations to you and/or your party. No refunds for lost accommodation or any other service will be made and we will not pay any expenses or costs incurred as a result of termination. You and/or your party may also be required to pay for loss and/or damage caused by your actions and we will hold you and each member of your party jointly and individually liable for any damage or losses caused by you or any member of your party. Full payment for any such damage or losses must be paid directly to the Lodging Supplier manager or other supplier prior to departure from the Lodging Supplier. If you fail to make payment, you will be responsible for meeting any claims (including legal costs) subsequently made against us as a result of your actions together with all costs we incur in pursuing any claim against you. We cannot be held responsible for the actions or behavior of other guests or individuals who have no connection with your booking arrangements or with us. 

All Bookings

For all bookings, by making a booking, the first named person on the booking agrees on behalf of all persons detailed on the booking that:

  • A. He/she has read these terms and conditions and has the authority to and does agree to be bound by them; 
  • B. He/she consents to our use of information in accordance with our Privacy Policy
  • C. He/she is over 18 years of age
  • D. he/she accepts responsibility for payment of the arrangements on behalf of all persons detailed on the booking. 

Copyright Notice

You acknowledge that all content included on this Site, including the information, data, software, photographs, graphs, video, typefaces, graphics, music, sounds, images, illustrations, maps, designs, icons, written and other material and compilations (collectively, "Content") are intellectual property and copyrighted works of Ripe and/or various third-party providers (each a "Provider"), and is subject to the U.S. Copyright Act of 1976, Title 17 of the United States Code and equivalent laws in other jurisdictions.

Use Restriction

You may only use this Site to purchase the Extras/services offered by Ripe, and shall not use this Site to make any speculative, false or fraudulent Bookings. You may not use any automated means to access this Site, unless specifically permitted by Ripe. You represent that you are of sufficient legal age to create binding legal obligations for any liability you may incur as a result of your use of this Site. You agree to promptly update your membership information (if applicable) in order to keep it current, complete and accurate.

It is a violation of law to place a Booking in a false name or with an invalid credit card. Please be aware that even if you do not give us your real name, your Web browser transmits a unique Internet address to us that can be used by law enforcement officials to identify you. Fraudulent users will be prosecuted to the fullest extent of the law.

Permission is granted to electronically copy and print, in hard-copy, portions of this Site for the sole purpose of using this Site as a shopping resource. Any other use of materials or Content on this Site, including reproduction for a purpose other than that noted above without Ripe’s prior written consent is prohibited.

Ownership of the Site

The Site, all Content on the Site and software used to provide the Site and its services are and will remain the exclusive property of Ripe and its partners. Any feedback, comments, or suggestions you may provide regarding Ripe, or the Services is entirely voluntary and we will be free to use such feedback, comments or suggestions as we see fit and without any obligation to you.

Limitation of Liability

To the fullest extent permitted by law, in no event shall Ripe —including its respective officers, directors, employees, representatives, affiliates or providers (collectively, the "covered parties") —be liable for any injury, death, loss, claim, damage, act of god, accident, delay, or any special, exemplary, punitive, incidental or consequential damages of any kind, whether based in contract, tort or otherwise, which arise out of or are in any way connected with: (a) any use of this site or with any delay or inability to use this site, or for any information, software, Extras or services obtained through this site, or (b) any activities you participate in as a result of purchases made on the site, in each case even if a party has been advised of the possibility of such damages.

Force Majeure 

Except where otherwise expressly stated in these booking conditions we will not be liable or pay you compensation if our contractual obligations to you are affected by any event which we or the supplier(s) of the service(s) in question could not, even with all due care, foresee or avoid. These events can include, but are not limited to war, threat of war, civil strife terrorist activity and its consequences or the threat of such activity, riot, the act of any government or other national or local authority including port or river authorities, industrial dispute, lock closure, natural or nuclear disaster, fire, chemical or biological disaster and adverse weather, sea, ice and river conditions and all similar events outside our or the supplier(s) concerned control. Advice from the Foreign Office to avoid or leave a particular country may constitute Force Majeure. 


You agree to defend, indemnify and hold harmless the Covered Parties from and against all claims and expenses, including attorneys' fees and costs, arising out of your use of the Site and/or your breach or alleged breach of any term, condition, obligation, representation or warranty in these Terms and Conditions.

Links to Other Web Sites and Services

To the extent this Site contains links to outside services and resources, any concerns regarding such services or resources should be directed to the particular outside service or resource provider. None of the Covered Parties guarantees or warrants the accuracy or completeness of the information or content included on the Web sites of these outside services and resources. The outside services and resources are in no way related to Ripe, and are neither its employees nor agents.

Termination of Usage

User access to all or part of this Site may be terminated or suspended at any time, without notice and for any reason.

Governing Law

Any dispute or claim relating in any way to your use of the Site, or to any Extras or services sold or distributed by Ripe will be resolved by binding arbitration, rather than in court, except that you may assert claims in small claims court if your claims qualify. The Federal Arbitration Act and federal arbitration law apply to this agreement.

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